National Diabetes Awareness Month Special Edition
November 2009
Volume 5, Issue 11
 

NDEP Launches Updated Control Your Diabetes. For Life. Campaign for National Diabetes Awareness Month!

November is National Diabetes Awareness Month, and the official launch of NDEP’s updated Control Your Diabetes. For Life. campaign!

NDEP and our partners are continuing to work hard to implement this campaign in communities across the country. Here are a few activities that have taken place:

  • More than 50 partners submitted creative plans for spreading the campaign messages and received free materials to promote the campaign. If you submitted a plan and received materials, don’t forget to complete the evaluation form that was e-mailed to you.
  • Carol Mallette, vice chair of NDEP’s African American/African Ancestry Work Group, partnered with the New Jersey Department of Health and Senior Service’s Diabetes Prevention and Control Program to launch an in-store supermarket television campaign that highlighted NDEP’s “Diabetes is Serious Message.” NDEP’s campaign logo, contact information, and two of the print PSAs were included on the in-store monitors. In addition, a voiceover was added to reinforce NDEP’s core messages and background music such as salsa and jazz was also included. This promotion will continue during the month of November in over 200 Albertsons supermarkets throughout New Jersey.
  • NDEP collaborated with the American Podiatric Medical Association (APMA) in October for Radio Media Tours (RMTs) featuring NDEP spokesperson Griffin Rodgers, M.D., M.A.C.P., and APMA spokesperson Wilma Hunt-Watts, D.P.M. During the RMT, Dr. Rodgers discussed the seriousness of diabetes and how to make a plan to manage type 2 diabetes, and emphasized the importance of foot care to lower the risk of amputation. APMA continues to incorporate NDEP messages in their “Diabetes is a Family Affair” campaign, which focuses on the podiatrist’s role in the diagnosis and treatment of ulcers in people with diabetes. The campaign aims to educate African Americans about their high rate of diabetes and encourages them to discuss their disease with family members who are at risk for developing diabetes. As part of their campaign, APMA is adapting NDEP’s Tips to Help You Stay Healthy tip sheet. For more information on APMA’s campaign, visit www.apma.org/diabetes.

Need some ideas?

Download free materials to promote the campaign from the campaign webpage. Materials are in English and Spanish, and include posters, a customizable press release, live-read radio PSA, fact sheet, feature article, e-newsletter blurb, and tips and talking points for the media.

These materials can be customized to help communicate our new messages, which emphasize:

  • the seriousness of diabetes,
  • the importance of managing the disease, particularly in the early years after diagnosis, to prevent or delay complications (based on the United Kingdom Prospective Diabetes Follow-Up Study), and
  • the idea that managing diabetes is not easy, but it is worth it. People living with diabetes are featured in the posters and PSAs with a family member.

Remember, promotion of these messages continues throughout 2010. With many voices echoing a single message, we can reach the millions of people with diabetes and their caregivers.

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Slide Set & E-Newsletter Blurb Available for Health Care Professionals

NDEP has made it easier than ever for you to share information on the updated Control Your Diabetes. For Life. campaign with your colleagues. Download the campaign slide set, select the slides that are appropriate for your audience, and incorporate them into presentations you are giving at meetings and conferences. Or distribute the e-newsletter blurb to your colleagues via your organization’s listserv.

Updated NDEP Control Campaign slide for partners

New Podcasts! Five People Discuss Living with Diabetes

You’ve seen David, Sorcy, Brenda, Haywood, and Rudy in NDEP’s new posters that feature real people - not actors – living with diabetes for the updated Control Your Diabetes. For Life. campaign. Now you can hear their personal stories, too! In each 2-minute podcast, they discuss how they have learned to manage their diabetes by making a plan and sticking to it. To listen to David’s podcast, visit NDEP’s podcasts webpage. The other podcasts will be posted to the NDEP website each week throughout November. Please add these podcasts to your organization’s website and share them with your members and partners.

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Save the Date! CDC Diabetes Translation Conference and Frankie Awards Ceremony

2010 Diabetes Translation Conference, April 13-16, 2010, Westin Crown Center, Kansas City, MO.

Mark your calendars and plan to join NDEP at the 2010 CDC Diabetes Translation Conference, April 13-16 in Kansas City, Missouri. Come on April 12 in time to join NDEP at the evening awarding of the Frankies.

This year’s conference will bring together over 600 attendees from a wide range of local, state, federal and territorial governmental agencies, tribal nations and the private-sector to:

  • Explore science, policy, education, program planning, implementation, and evaluation to enhance public health approaches and strategies to prevent and control diabetes.
  • Increase your knowledge and awareness of successful, cost-effective, public and private diabetes programs and best practices.
  • Learn about innovative strategies to increase awareness about how to prevent complications, disabilities, and burdens associated with diabetes.
  • Share and showcase effective strategies towards the elimination of diabetes-related health disparities.
  • Take advantage of opportunities for skill-building, information-sharing, and networking.

Click here for more conference details. Check December News & Notes for more information on the Frankie Awards.

Griffin Rodgers, M.D., M.A.C.P. Interviewed on NIH Radio on the Seriousness of Diabetes

Griffin Rodgers, M.D., M.A.C.P., director of the National Institute of Diabetes and Digestive and Kidney Diseases at the National Institutes of Health recently discussed the seriousness of diabetes on NIH Radio. During the interview, Dr. Rodgers talked about some of the complications associated with diabetes. He emphasized the importance of keeping A1C, blood pressure, and cholesterol in the target range as soon as the patient is diagnosed with diabetes in order to prevent or delay complications. He also mentioned the importance of setting goals and getting support from family and friends.

Click here to listen to the interview.

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NDEP Promotes Diabetes Control with Feature Article, “Managing Diabetes: It’s Not Easy, But It’s Worth It,” in November

NDEP is currently promoting a diabetes control message addressing the importance of keeping blood glucose, blood sugar, and cholesterol on target to avoid problems using a new feature article entitled, “Managing Diabetes: It’s Not Easy, But It’s Worth It” to general print and online publications. The article includes a quote from Martha Funnell, M.S., R.N., C.D.E., chair of NDEP, and encourages people with diabetes to set goals and make a plan to manage their disease. For more information on managing diabetes, read NDEP’s 4 Steps to Control Your Diabetes. For Life. brochure.

NDEP encourages you to promote the feature article to local media and to your partners. For example, add your organization’s logo, name, mission, and contact information to highlight how you and NDEP are working together. Then submit the article to your local newspaper or promote it in your organization’s newsletter.

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Spotlight on NDEP Resources

An easy-to-read resource for people with diabetes, Four Steps to Control Your Diabetes. For Life. helps people with diabetes understand vital self-care principles. Written for newly diagnosed people with diabetes as well as those living with diabetes for years, the booklet promotes four steps to empower them to be active partners in their own care; take steps to stay healthy; and to understand, monitor, and manage their diabetes. Also available in Spanish and 14 Asian and Pacific Islander languages.

Tips to Help You Stay Healthy provides a four-part action plan to encourage people with diabetes to know their A1C, blood pressure, and cholesterol, and to manage their diabetes to reach their target numbers. Also available in Spanish.

Image of 4 Steps to Control Your Diabetes. For Life. and Tips to Help You Stay Healthy publication covers

Website on Novel H1N1 Flu & Diabetes Updated Weekly

Updated resources on Novel H1N1 (Swine) Flu and diabetes can be found on CDC’s website. These resources include general information for people with diabetes and those who care for them, H1N1 and seasonal flu vaccination guidelines, recommendations for schools and businesses, sick-day rules for people with diabetes, antiviral medication guidelines, and everyday steps to protect one’s health. The resources on the website are updated weekly.

For more flu information, visit the Flu.gov Frequent Questions webpage or the CDC H1N1 webpage.

CDC’s Cover it! banner - www.cdc.gov/h1n1flu

Follow NDEP on Twitter!

Get the latest NDEP news, diabetes facts, and publication updates on Twitter! Follow us @NDEP.

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Mark Your Calendars: NDEP Resources You Can Use

In December, NDEP will distribute a feature article entitled, “A Quick, Healthy Dish for People with Diabetes & Their Families,” highlighting a recipe for red snapper that people with diabetes and their families can enjoy, to general print and online publications. For more healthy recipes, read NDEP’s Más que comida, es vida. (It’s more than food. It’s Life.) booklet.

In January, NDEP will distribute a new feature article on how to stock your fridge with healthy foods authored by NDEP-NIH director Joanne Gallivan, M.S., R.D. The article will provide suggestions for healthy food choices to help people lose weight and lower the risk for type 2 diabetes. For more tips to prevent or delay type 2 diabetes, read NDEP’s GAME PLAN booklet.

In each issue of NEWS & NOTES look for NDEP promotional tools that are ready for you to personalize, customize, and distribute. For example, use our printer-ready public service announcements to make diabetes posters for upcoming events, health fairs, or your office. Use our customizable campaign resources to promote diabetes awareness in your community. Or take our feature articles, press releases and media advisories, and public service announcements, and add your organization’s logo.

By using our promotional tools, everybody wins. Your community newspaper receives a story with important health information for its readers, your organization receives good publicity, and you help NDEP continue to be the nation’s No. 1 resource for free information and materials on diabetes control and prevention. Each issue of NEWS & NOTES features resources that tie into the following month’s promotions and can help us promote NDEP together.

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On the Road with NDEP

Stop by and visit NDEP at the following upcoming exhibits and presentations:

  • American Public Health Association 137th Annual Meeting
    November 11-17, 2009, Philadelphia, PA
    Betsy Rodriguez, M.S.N., C.D.E. and Claire McCarty will present during a session entitled, “Lessons Learned in the Development of a Type 2 Diabetes Prevention Train-the-Trainer Toolkit for Community Health Workers.” This presentation will be on Tuesday, November 10 at 12:30 p.m. Michelle D. Owens-Gary, Ph.D., Quanza Brooks-Griffin, M.P.A., and Anna Taylor Ellis will present a case study on issues associated with diabetes and depression for women, and will describe materials on mental health developed by NDEP. This presentation will be on November 10 at 10:30 a.m. Judith A. McDivitt, Ph.D. will give a presentation entitled, “Addressing Diabetes in Multi-cultural Audiences: Examples from the National Diabetes Education Program” on November 10 at 3:00 p.m.
  • American Heart Association Scientific Sessions 2009
    November 14-18, 2009, Orlando, FL

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