During the first quarter of 2010, NDEP is promoting a family history theme to raise awareness of family history as a risk factor for type 2 diabetes. For example, using the Small Steps, Big Rewards campaign messages and materials, NDEP developed a feature article entitled, “Every Family Has Secrets: Could Diabetes Be One of Them?” authored by NDEP-NIH director Joanne Gallivan, M.S., R.D. The article, which was distributed to general audience print and online publications, focuses on family history as a risk factor for type 2 diabetes, and provides tips on how to determine if a person is at risk and steps to prevent or delay the disease. The article refers readers to NDEP’s GAME PLAN booklet for more tips to prevent or delay type 2 diabetes.
Also this quarter, NDEP is promoting a feature article entitled, “Activity Counts – For All Ages,” which will be distributed to older adult and parenting print and online publications. The article was a collaborative effort between NDEP’s Diabetes in Children & Adolescents Work Group and Older Adults Work Group, and it promotes engaging all generations in physical activity to help lower the risk for type 2 diabetes. For more information, read the “What Can I Do to Be More Physically Active?” section of the Tips for Teens: Lower Your Risk for Type 2 Diabetes tip sheet and the “Start Now to Get Moving and Have Fun” section of the It’s Not Too Late to Prevent Type 2 Diabetes tip sheet.
How can you promote NDEP’s family history theme?
NDEP encourages you to promote these feature articles to local media and to your constituents. For example, add your organization’s logo, name, mission, and contact information to highlight how you and NDEP are working together. Then submit the article to your local newspaper or promote it in your organization’s newsletter.
Also, use NDEP’s music CDs/DVDs (Movimiento por su vida targets Hispanics/Latinos and Step by Step targets African Americans and people of African Ancestry) with individuals and in group settings to encourage increasing levels of physical activity. Both CDs contain a music video that can be viewed with a DVD player.
Stay tuned for the March issue of News & Notes for an announcement about second quarter promotions.
Looking for resources to promote physical activity for the whole family? NDEP’s Support for Behavior Change Resource (SBCR) has 54 tools and programs that focus on physical activity.
Check them out!
You will see the query results at the bottom of the webpage. The first column is the tool or program name and a link to the item on the web. Next to each name, you will see the description, then the target audience and target behaviors.
One program you will see featured is from America On the Move (AOM), a national non-profit organization that aims to improve the health and quality of life by promoting healthful eating and active living among individuals, families, communities, and society. The AOM family program provides tools and activities designed to help prevent weight gain and keep the whole family healthy.
If you have additional research articles, tools, or programs that you think should be included in the SBCR, click here for instructions on submitting materials and to download the online submission form. We will be accepting submissions through March 31.
Have you used or implemented NDEP resources in a particularly innovative or effective way? Are you attending the 2010 CDC Diabetes Translation Conference in Kansas City in April?
If you answered “yes” to these questions, please nominate your program or activity for a 2010 Frankie Award. This year, the Frankies will be competitively judged and awarded in five categories:
Awards will be presented at an evening ceremony on April 13, and awardees will have the opportunity to highlight their work at a poster session during the conference.
Submissions are due February 26. Winners will be notified by March 15. Click here for more information and for a submission form.
Click here for more conference details.
In the next several issues of News & Notes, we will highlight how some of our partners promoted the refreshed Control Your Diabetes. For Life. campaign in November for National Diabetes Awareness Month, and share partner tips so you can promote NDEP in your community, too.
The following partners tapped into different resources (both monetary and personal connections) to engage local radio stations. You can e-mail these partners if you have questions regarding their promotion.
NDEP has many recorded radio PSAs and live-read radio PSA scripts available for you to download and use. In 2010, we encourage you to download the “Managing Diabetes: It’s Not Easy, But It’s Worth It” radio PSA script (available in English and Spanish) and share it with your local radio station to promote the refreshed Control Your Diabetes. For Life. campaign that launched in November.
Check out NDEP’s Partner Spotlight webpage for more examples of partner initiatives to promote NDEP. Hats off to our NDEP partners for helping spread the word about diabetes control and prevention!
The NDEP Business Health Strategy Work Group has nominated Dexter Shurney, M.D., M.B.A., M.P.H. as work group chair, replacing Melissa Stankus, M.P.A, who served as chair for three years.
Dr. Shurney is the medical director for the healthcare plan at Vanderbilt University and Medical Center and an assistant professor of public health and health policy at Vanderbilt University School of Medicine. He represents the National Association of Managed Care Physicians. Previously, he worked for Healthways and represented the Disease Management Association of America.
The Business Health Strategy Work Group seeks to influence behavior change of employers relative to diabetes prevention, early detection, and effective treatment, and is responsible for the DiabetesAtWork website.
NDEP extends its gratitude to Ms. Stankus for her years of service, and welcomes Dr. Shurney!
In future issues of NEWS & NOTES look for NDEP promotional tools that are ready for you to personalize, customize, and distribute. For example, use our printer-ready public service announcements to make diabetes posters for upcoming events, health fairs, or your office. Use our customizable campaign resources and community toolkits to promote diabetes awareness in your community. Or take our feature articles, press releases and media advisories, and public service announcements, and add your organization’s logo.
Using social media? So are we! Don’t forget to follow NDEP on Twitter @NDEP, become a fan on Facebook, and look for our videos on YouTube. Feel free to “retweet” and share NDEP posts with your social media friends!
By using our promotional tools, everybody wins. Your constituents receive important health information, your organization receives good publicity, and you help NDEP continue to be the nation’s No. 1 resource for free information and materials on diabetes control and prevention. NEWS & NOTES features resources that tie into quarterly promotions and can help us promote NDEP together.
Updated resources on 2009 H1N1 Flu and diabetes can be found on CDC’s website. These resources include general information for people with diabetes and those who care for them, H1N1 and seasonal flu vaccination guidelines, recommendations for schools and businesses, sick-day rules for people with diabetes, antiviral medication guidelines, and everyday steps to protect one’s health. The resources on the website are updated weekly.
Stop by and visit NDEP at the following upcoming presentations and exhibits: