June 2010
Volume 6, Issue 6
 

Getting Ready for Summer: Diabetes & Vacation

The key to a happy, healthy vacation with diabetes is good planning – diabetes doesn’t take a vacation. This summer, help NDEP promote important diabetes travel tips to help your constituents with diabetes continue to manage their diabetes when they are on the road. NDEP’s feature article entitled, “Have Diabetes. Will Travel.” offers helpful tips on how to plan ahead if you have diabetes and will be travelling. Also, check out NIDDK’s Your Guide to Type 1 and Type 2 Diabetes: Taking Care of Your Diabetes at Special Times for tips on how to manage diabetes when away from home.

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Help NDEP Promote Diabetes Control in June

NDEP continues to promote its diabetes control theme in the second quarter and June provides a variety of opportunities to reinforce the importance of making a plan to manage diabetes. In addition to sharing summer diabetes travel tips, June presents an opportunity to focus on men’s health and diabetes as we recognize Father’s Day on June 20. Men have not always been comfortable discussing issues about their health, particularly conditions like diabetes, depression, and sexual health. If you have a man in your life who may benefit from learning more about preventing diabetes and diabetes-related problems, share the American Diabetes Association’s handbook, The Modern Man’s Guide to Living Well with Diabetes.

Here are some other ways you can help extend NDEP’s reach and promote important diabetes control messages during the month of June:

  1. Distribute Managing Diabetes PSAs to your local newspaper and magazines, use them in your newsletter, or send them to area churches to put in their bulletins.
  2. Post a link to the Managing Diabetes podcasts on your website.
  3. Repost, retweet, and share links to NDEP’s Facebook, Twitter, and YouTube channels.
  4. Use some or all of the NDEP products and offerings below by distributing at health fairs, conferences, educational sessions, or posting links to these resources using your organization’s social media channels:

NDEP has created an At-a-Glance document that provides a quick snapshot of what NDEP is doing throughout the year. The NDEP 2010 Outreach and Promotion Plan: At-a-Glance is located on the Partner & Community Organizations webpage of the NDEP website. Check out the document to get ideas for how to incorporate diabetes/NDEP messages and materials in any of your own promotional activities throughout the year. This document will be updated throughout the year— so keep checking back!

NDEP’s theme for third quarter promotions is: “Diabetes control and lowering risk in youth: ‘It takes a village.’” Stay tuned for the July issue of NEWS & NOTES for ways you can promote the theme.

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Gestational Diabetes in the News

As noted in the May issue of NEWS & NOTES, NDEP and the Office of Research on Women’s Health teamed up last month to remind women who have a history of gestational diabetes (GDM) about their increased risk for getting diabetes, as well as their child’s increased risk for obesity and diabetes. In honor of Mother’s Day and National Women’s Health Week, NDEP engaged in a number of exciting media outreach activities designed to raise awareness of future health risks that women with a history of GDM face, future health risks faced by children of those pregnancies, and steps that women with a history of GDM can take to prevent or delay the onset of diabetes. Highlights of those media outreach efforts included:

  • A Radio Media Tour (RMT) featuring Vivian Pinn, M.D., Director of the Office of Research on Women’s Health. The RMT reached more than 2.5 million listeners and included national exposure on American Urban Radio Network, as well as airings on No.1 news stations in Washington, D.C.-Hagerstown, MD; Detroit, MI; and Seattle-Tacoma, WA.
  • Media coverage from outlets including United Press International, the CBS Early Show, and WebMD’s ChildHealth411 blog by noted pediatrician Ari Brown, M.D.
  • The “ready-to-use” campaign article has generated 104 news articles in 13 states for nearly 632,000 impressions to date.
  • NIH radio and Pinn Point podcast interviews with Griffin Rodgers, M.D., M.A.C.P.
  • A more prominent gestational diabetes section on the NDEP website.
  • Partners have helped get the word out by including campaign information on websites and in newsletters. As a result of this outreach, the campaign has appeared on websites of the following organizations: University of Florida, American Academy of Pediatrics, and the American Association of Clinical Endocrinologists. Information has also been distributed in the National Association of School Nurses’ Weekly Digest e-newsletter and on the Women’s Health listserv.

Help NDEP extend the reach of this campaign:

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New & Updated NDEP Resources

Bilingual Teen Tip Sheets
NDEP is pleased to introduce two new tip sheets for teens in English and Spanish. Tips for Teens: Lower Your Risk for Type 2 Diabetes (Consejos para jóvenes: Disminuye tu riesgo de desarrollar la diabetes tipo 2) encourages teens to lower their risk for diabetes by being active, making healthy food choices and losing weight if they are overweight. Tips for Teens with Diabetes: Diabetes and Your Feelings (Consejos para jóvenes con diabetes: La diabetes y tus sentimientos) addresses emotions and offers suggestions for how teens can cope with their feelings and set goals.

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Power to Control Diabetes Is in Your Hands
This recently updated brochure for older adults helps them manage their diabetes, understand how to check blood glucose levels, manage the ABCs of diabetes, and access Medicare benefits.

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diabetesatwork.org Taking on diabetes. Together, we are making a difference.

Revised Worksite-Friendly Lesson Plans
The most popular and frequently downloaded resources from DiabetesAtWork.org have been the lesson plans, which now have been revised to make them easier for human resource managers and supervisors to present to employees. While the lesson plans focus on diabetes issues, many can be adapted to address high blood pressure, heart disease prevention, weight loss and management, physical activity, nutrition, and stress management. Coming next - the revised lesson plans in Spanish.

New Beginnings – A Discussion Guide for Living Well with Diabetes
New Beginnings is back in print. Introduced in 2006, New Beginnings focuses on an often overlooked aspect of diabetes – how emotions impact both the acceptance of a diagnosis and the motivation to control diabetes. It is a guide to The Debilitator, a compelling docudrama developed by Millennium Filmworks, Inc., about an African American family struggling to cope with a diagnosis of diabetes. Click here to download a free copy, or order a hardcopy from the NDEP website or by calling 1-800-438-5383. The companion DVD, The Debilitator, is available for $30 through Millennium Filmworks, Inc.

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Five NDEP Resources Win NIH Plain Language Awards

The annual NIH Plain Language Awards honor outstanding NIH communication products that use clear writing to communicate exactly what the reader needs to know without using unnecessary words. Products include revised websites, fact sheets, multi-media presentations, and other materials, including items designed for Spanish-speaking audiences.

This year, five NDEP resources received Plain Language awards:

Check out these award-winning resources for yourself. Thanks to our partners who helped develop these resources!

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Charlene Avery, M.D. Appointed Director, Office of Clinical and Preventive Services, Indian Health Service

NDEP American Indian/Alaska Native (AI/AN) Work Group Chair Charlene Avery, M.D., was recently appointed the Director, Office of Clinical and Preventive Services, Indian Health Service (IHS). Dr. Avery will serve as a principal advisor and primary source of national advocacy, policy development, budget development, and allocation for clinical, preventive, and public health programs throughout the IHS. Dr. Avery is also President-Elect of the Association of American Indian Physicians. She has been a long-time advocate for diabetes prevention and control. At the helm of the AI/AN Work Group since 2009, she continues to be a driving force, sharing NDEP resources in the American Indian and Alaska Native communities. Congratulations Dr. Avery!

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Agnes McMurray & the Big Bend Rural Health Network Star in this Month’s Partner Spotlight!

Check out the June Partner Spotlight to find out how Agnes McMurray of the Big Bend Rural Health Network reached African American churches with NDEP’s refreshed Control Your Diabetes. For Life. messages.

Have you been featured in a local or national media outlet? Do you have a promotion that you’d like to see featured on the Partner Spotlight webpage? First answer these questions:

  • Does your promotion highlight NDEP’s campaigns and resources?
  • Is your promotion innovative?
  • Has the promotion been recently implemented, and are you able to evaluate how it’s doing?
  • Are there lessons learned that can help other partners?

If you answered yes to all of these questions, your organization could be featured in the next Partner Spotlight. NDEP has developed a new submission form to make it easier for you to report your activities. Send the submission form and any photos, media results, and contact information to Darise Deal at ddeal@hagersharp.com.

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Mark Your Calendars: NDEP Resources You Can Use

NDEP’s new online Transitions from Pediatric to Adult Care tool helps teens and young adults with diabetes and their families make a smooth transition to adult health care. Health care professionals will also find this tool, which contains a Checklist, Clinical Summary Page, and a Resource List, helpful. Promote this tool by: adding a link on your website, including an announcement in your newsletter or listserv, or adding the PowerPoint slide set to existing presentations.

NDEP’s Support for Behavior Change Resource (SBCR) is looking for your recommendations! If you have additional research articles, tools, or programs that you think should be included in the SBCR, click here for instructions on submitting materials and to download the online submission form. Submissions will be accepted through June 30, 2010.

In future issues of NEWS & NOTES, look for NDEP promotional tools that are ready for you to personalize, customize, and distribute. For example, use our printer-ready public service announcements to make diabetes posters for upcoming events, health fairs, or your office. Use our customizable campaign resources and toolkits to promote diabetes awareness in your community. Or take our feature articles, press releases, media advisories, and public service announcements, and add your organization’s logo.

Using social media? So are we! Don’t forget to follow NDEP on Twitter @NDEP, become a fan on Facebook, and look for our videos on YouTube. Feel free to “re-tweet” and share NDEP posts with your social media friends!

By using our promotional tools, everybody wins. Your constituents receive important health information, your organization receives good publicity, and you help NDEP continue to be the nation’s No. 1 resource for free information and materials on diabetes control and prevention. NEWS & NOTES features resources that tie into quarterly promotions and can help us promote NDEP together.

If you have any questions about NDEP’s resources, promotions efforts, and how you might help promote NDEP, please contact Diane Tuncer at diane.tuncer@nih.gov.

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On the Road with NDEP

Stop by and visit NDEP at the following upcoming presentations and exhibits:

  • Social Marketing in Public Health Conference
    June 11-12, 2010, Clearwater Beach, FL
    Sarah Lewis, M.P.H., C.H.E.S., CDC/NDEP Oak Ridge Institute for Science and Education fellow and Alexis Williams, M.P.H., C.H.E.S. will present a session entitled, “Marketing Audience and Evidence-based Approaches: Engaging Community Health Workers for Diabetes Prevention” on June 11 from 4:45 to 5:45 p.m.
  • American Academy of Nurse Practitioners 25th National Conference
    June 23-27, 2010, Phoenix, AZ
  • American Diabetes Association 70th Scientific Sessions
    June 25-29, 2010, Orlando, FL

    Griffin Rodgers, M.D., M.A.C.P. will chair a symposium entitled, “NIDDK Symposium – Novel Pathways to Treatment of Type 2 Diabetes and Obesity” on June 26 from 4:00 to 6:00 p.m. Presenters include C. Ronald Kahn, M.D., Bruce Spiegelman, Ph.D., and Allison Goldfine, M.D.

    Marti Funnell, M.S., R.N., C.D.E. will chair a symposium entitled, “NDEP Symposium – Translating New Research into a Public Health Campaign and Tools for Supporting Behavior Change” on June 28 from 8:00 to 10:00 a.m. Presenters also include Judy Fradkin, M.D., and Ann Albright, Ph.D., R.D.

  • American Association of Diabetes Educators 37th Annual Meeting
    August 4-7, 2010, San Antonio, TX
    Joanne Gallivan, M.S., R.D. will present a session entitled, “Translating New Research into a Public Health Campaign” on August 7. Betsy Rodriguez, M.S.N., C.D.E. and Alexis Williams, M.P.H., C.H.E.S. will present a session entitled, “NDEP Toolkits: Facilitating Resource Implementation in Organizations Serving Ethnic Minority Populations” on August 7.
  • National Association of Community Health Centers, Inc.
    September 10-14, 2010, Dallas, TX
  • American Academy of Family Physicians Annual Scientific Assembly
    September 29-October 2, 2010, Denver, CO

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