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Mar 06, 2014
Are you using social media? The National Diabetes Education Program (NDEP) has infocards you can use on your Facebook and Twitter pages! Each month, the NDEP will share a new tip to help people take small steps for better health. For example, helpful tips include: "Turn up the music and jam while doing household chores, "Cook with a mix of spices instead of salt," and "Drink a glass of water 10 minutes before lunch so you feel less hungry."
Click here to check out the infocards, and don’t forget to check this page each month for new infocards you can use.
Feb 27, 2014
American Diabetes Association Alert Day®, observed annually on the fourth Tuesday in March – Tuesday, March 25, 2014 – is a one-day wake-up call to inform the American public about the seriousness of diabetes, particularly when diabetes is left undiagnosed or untreated.
In observance of Diabetes Alert Day, the National Diabetes Education Program (NDEP) is encouraging people to take the Diabetes Risk Test and know their risk for type 2 diabetes. If left undiagnosed or untreated, diabetes can lead to serious health problems including heart disease, stroke, blindness, kidney disease, amputation, and even death.
Visit www.YourDiabetesInfo.org/AlertDay2014 to find the Diabetes Risk Test and other resources you can use to support your Diabetes Alert Day efforts.
Feb 27, 2014
The National Kidney Disease Education Program (NKDEP) is a federally sponsored program that works to reduce the burden of chronic kidney disease (CKD) among communities most impacted by the disease. Established in 2000 by the National Institute of Diabetes and Digestive and Kidney Diseases (NIDDK), NKDEP aims to raise awareness among people at risk for CKD about the need for testing and educate people with CKD about how to manage their disease.
Outreach and Promotions
NKDEP uses the National Diabetes Education Program’s (NDEP) messages and materials as part of its Kidney Sundays public awareness event, which was developed to educate African Americans about kidney disease and its key risk factors, like diabetes and high blood pressure. African Americans are a critical audience for kidney health messages because they are almost four times as likely as Caucasians to develop kidney failure.
Kidney Sundays leverages the growing tendency for African Americans to turn to places of worship to get accurate, useful information by bringing kidney health messages to the faith community. Because high rates of diabetes among African Americans contributes to their elevated kidney failure risk, messages about diabetes prevention and control are central to the Kidney Sundays program. Undiagnosed or untreated diabetes is a major cause of CKD. However, by managing diabetes, African Americans can lower their risk for CKD and other diabetes complications.
To help raise awareness of these diabetes messages, NKDEP distributes numerous NDEP materials, including 4 Steps to Manage Your Diabetes for Life, Choose More than 50 Ways to Prevent Type 2 Diabetes, Did You Have Gestational Diabetes When You Were Pregnant? What You Need to Know, and more, to more than 85 participating places of worship. Additionally, NKDEP and NDEP collaborate to promote the Kidney Sundays event through a variety of channels. NKDEP posts messages about the event and related partner materials, including NDEP’s, on its Make the Kidney Connection Facebook page, and NDEP shares Kidney Sundays information through its Facebook page, Twitter feed, and News & Notes partner e-newsletter.
On March 2, 2014, in recognition of National Kidney Month, the National Kidney Disease Education program hosted its third annual Kidney Sundays event at more than 85 places of worship across the country.
Results and Lessons Learned
Kidney Sundays events in 2012 and 2013 engaged more than 420 African American faith communities across the country, reaching more than 335,000 congregants, to dedicate a day to talk about kidney health, diabetes, and high blood pressure. Over 6,000 blood pressure screenings were conducted and more than 200 people were referred to local area diabetes prevention and control programs for further evaluation. The Kidney Sundays events have supported the distribution of 130,000 kidney health-related materials from NKDEP and other NIDDK programs, including nearly 25,000 NDEP materials in 2013 alone.
For more information about the National Kidney Disease Education Program’s activities, contact Eileen Newman at firstname.lastname@example.org.
Feb 07, 2014
February is American Heart Month and 2 out of 3 people with diabetes die of heart disease or stroke. Research has shown that people with diabetes can lower their risk for heart disease by managing the ABCs of diabetes—A1C, Blood Pressure, Cholesterol—and stopping smoking.
Visit www.YourDiabetesInfo.org/Heart for additional resources you can use to help people with diabetes know that taking care of their diabetes can prevent heart problems.
Jan 31, 2014
The Texas Diabetes Prevention and Control Program (DPCP) at the Texas Department of State Health Services administers grant-funded initiatives and contracted services to address current issues affecting people with diabetes and those at risk of getting diabetes. The Texas DPCP maintains a statewide system of quality education services for all people with diabetes and health care professionals who offer diabetes treatment and education. Programs and activities are made possible through state and federal funding and partnerships with other organizations across the state that share a vision of a Texas free of diabetes and its complications.
Outreach and Promotions
The Texas DPCP used the National Diabetes Education Program’s (NDEP) messages and materials as part of their public awareness campaign, “Get Tested Today,” developed to encourage Hispanic populations to get tested for diabetes.
The first step in developing the campaign was market research, specifically, targeted research on Hispanic and Latino populations in Texas. Research showed that getting tested to prevent the complications of diabetes – such as heart attack or stroke, nerve damage in hands and feet that can lead to amputations, and eye problems that can lead to blindness – was the message that resonated best with the target population. They also learned that Hispanics and Latinos are avid users of technology, including mobile phones, and go online using their mobile devices. This information was used to guide their campaign messages and outreach strategy, which featured television and radio public service announcements in English and Spanish, as well as online and mobile phone advertising. All outreach directed people to the diabetes prevention website, www.preventtype2.org.
The “Get Tested Today” campaign messages and website were based on language from the NDEP’s Small Steps. Big Rewards. Your GAME PLAN to Prevent Type 2 Diabetes toolkit and other diabetes prevention resources. For example, the website promoted NDEP’s Diabetes HealthSense online resource and behavior change videos from Diabetes HealthSense such as Managing Type 2 Diabetes: Sorcy’s Story. The site also included links to NDEP’s family health history information and resources.
Results and Lessons Learned
The campaign drove increased visits to www.preventtype2.org, which received more than 30,000 visits in December. Online advertising generated more than 47 million impressions resulting in 54,000 clicks during the month. A focus on online and mobile promotions showed immediate campaign results, so ads could be tailored as needed to drive even more people to the website. Additionally, the NDEP provided access to messages and materials that could be used and adapted for the campaign.
For more information about these activities, contact Richard Kropp at Richard.email@example.com.