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December Partner Spotlight

The Academy of Nutrition & Dietetics’ Diabetes Care & Education Group Collaborates with NDEP to Offer & Promote Diabetes Webinars

The Academy of Nutrition & Dietetics’ Diabetes Care & Education Group Background

The Diabetes Care and Education Group (DCE), a practice group of the Academy of Nutrition and Dietetics, works to empower DCE members to be leaders in nutrition and diabetes education, management, and prevention. As leaders in the health care community, DCE members make positive contributions for people with diabetes and their families, the DCE membership, healthcare providers, other professional organizations and industry partners.

Outreach and Promotions

The Academy and DCE practice group are long-time partners of the National Diabetes Education Program (NDEP) and support the NDEP through a variety of leadership, strategic planning, and promotions activities. For example, DCE regularly promotes NDEP’s Quarterly Webinar Series to more than 2,000 members via their electronic mailing lists. Many of DCE’s members and NDEP partners are health care The Academy of Nutrition & Dietetics’ Diabetes Care & Education Group professionals who seek out continuing education opportunities to stay abreast of the latest advances in diabetes care and prevention. Similar to NDEP, DCE offers frequent educational webinars to its members.

Last Fall, DCE invited NDEP’s partnership network to attend its webinar, “Exercising on Insulin – Staying in Balance,” featuring exercise physiologist Sheri Colberg, PhD, FACSM. DCE waived the registration fee for NDEP partners and offered continuing education units. The Academy of Nutrition & Dietetics’ Diabetes Care & Education Group This partnership activity helped DCE reach a broader audience and allowed NDEP partners to participate in and earn credits for a webinar that they may not normally have access to. NDEP and DCE plan to continue to work together to host or cross-promote webinar opportunities related to diabetes prevention and management.

Additionally, DCE promotes NDEP’s diabetes patient education materials – such as NDEP’s Your Game Plan to Prevent Type 2 Diabetes and 4 Steps to Manage Diabetes for Lifeon their website on an ongoing basis. The materials are co-branded with NDEP’s and DCE’s logos. Since NDEP’s materials are credible, pretested with target audiences, and easy-to-read, DCE can rely on using and promoting NDEP’s resources instead of creating their own.

For more information about DCE’s activities, please contact Ann Constance, MA, RD, CDE, FAADE, at constancea@upcap.org or visit www.DCE.org. To learn more about NDEP’s Quarterly Webinar Series, visit http://ndep.nih.gov/resources/webinars/.


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November Partner Spotlight

The KIPDA Rural Diabetes Coalition Uses NDEP Tools to Support National Diabetes Month and Other Diabetes Outreach Activities

KIPDA Rural Diabetes Coalition Background

The KIPDA Rural Diabetes Coalition (KRDC) is a group working to improve the health of people with type 2 diabetes in Bullitt, Shelby, and Henry Counties in Kentucky. The Coalition includes concerned citizens, health care professionals, organizations, and other community groups who are building a healthier environment for people with diabetes. KRDC’s goal is to improve access to good medical care, affordable healthy foods, and safe exercise opportunities, as well as increasing personal and public awareness about healthy behaviors. KRDC is funded by a grant from the Centers for Disease Control and Prevention (CDC). Through this grant and with support from community partners, KRDC has classes, events, and resources to share with local communities.

KIPDA Rural Diabetes CoalitionOutreach and Promotions

KRDC regularly uses tools from the National Diabetes Education Program (NDEP) in a variety of outreach activities reaching people living with type 2 diabetes and their supporters. For example, in observance of National Diabetes Month in November, KRDC is joining NDEP to promote NDEP’s theme, “Diabetes is a Family Affair.” The Coalition is using NDEP’s campaign resources to raise awareness of National Diabetes Month and to host Diabetes Educational Days during November. The Diabetes Educational Days will feature day-long sessions designed for people with diabetes, family members of people with diabetes, business partners, faith leaders, and others. The sessions will cover topics such as “Living with Diabetes,” “Diabetes and Family,” and “Diabetes and the Community.” KRDC is using NDEP’s campaign messages and imagery to promote the sessions through the KRDC website, flyers, newsletters, and Facebook.

KRDC also uses NDEP resources to support key Coalition activities throughout the year. For example, NDEP resources are incorporated into the Coalition’s monthly meetings, which bring partners and community members together to discuss how to improve health in local communities. During each meeting, KRDC distributes and discusses NDEP’s diabetes articles and provides attendees with free diabetes publications from NDEP. Additionally, the Coalition hosts continuing education events for its partners with CMEs provided at no cost. For example, KRDC recently held an event featuring NDEP’s new “Practice Transformation for Physicians and Health Care Teams” resource. KRDC also prepares “diabetes packets” for health care professionals to give their patients with diabetes. The packets include materials such as NDEP’s 4 Steps to Manage Your Diabetes for Life and The Power To Control Diabetes Is in Your Hands booklets, as well as other downloadable resources from NDEP’s website, such as Five Facts about Diabetes, that are cobranded with the KRDC and NDEP logos.

Lessons Learned

By using NDEP’s credible, easy-to-read publications and turn-key promotional resources, KRDC does not have to “recreate the wheel,” allowing them to promote diabetes messages more effectively and reach a larger audience.

For more information about the KRDC’s activities, contact Teresa McGeeney at teresa.mcgeeney@ky.gov or visit www.krdcoalition.com. To learn how you can get involved with NDEP’s National Diabetes Month 2013 campaign, visit www.YourDiabetesInfo.org/DiabetesMonth2013.


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October Partner Spotlight

The National Kidney Foundation of Michigan Uses NDEP’s National Diabetes Month Campaign Materials to Support State-wide Outreach Activities

The National Kidney Foundation of Michigan Uses NDEP’s National Diabetes Month Campaign Materials to Support State-wide Outreach Activities. Image #1. Background

For over a decade, reducing health disparities has been a focus of the National Kidney Foundation of Michigan (NKFM), bringing together key strengths and expertise to address the formidable challenges implementing innovative community-based interventions. The NKFM has received a grant from the Centers for Disease Control to help tackle diabetes disparities. The mission of NKFM is to prevent kidney disease and improve the quality of life for those living with it. The NKFM is widely known for providing more programs and services to more people than any other region or state.

Outreach and Promotions

In November 2012, the NKFM used NDEP’s theme, diabetes materials, and online partner promotional toolkit to promote National Diabetes Month. The NKFM’s first step was to create a National Diabetes Month media plan, which included traditional media tactics as well as outreach through social media, the NKFM website, and community events. The campaign targeted Michigan residents with a focus on the communities of Inkster, Northwest Detroit, and Flint, as well as African American adults living with diabetes.

Using NDEP’s template press release and feature article, the NKFM created and distributed content in recognition of National Diabetes Month in six online and print publications based in Michigan. Additionally, the NKFM used NDEP’s National Diabetes Month messages to develop public service announcements that were used by five radio stations.

The National Kidney Foundation of Michigan Uses NDEP’s National Diabetes Month Campaign Materials to Support State-wide Outreach Activities. Image #2.The NKFM also used NDEP’s campaign offerings to promote National Diabetes Month on Facebook and Twitter. For example, the NKFM uploaded NDEP’s National Diabetes Month Facebook cover photos to their Facebook page during November. They also regularly posted diabetes messages to Twitter and participated in NDEP’s diabetes conversations by using the hashtag #diabetesmonth. The NKFM’s successes around National Diabetes Month led to the expansion of social media activities later in the year, including creation of an infographic using NDEP content, as well as use of Instagram and Pinterest.

Other activities included promotion of National Diabetes Month through their organization’s website – the NKFM The National Kidney Foundation of Michigan Uses NDEP’s National Diabetes Month Campaign Materials to Support State-wide Outreach Activities. Image #3. created a National Diabetes Month landing page that prominently displayed NDEP’s campaign resources and a link to NDEP’s website, which received nearly 1,500 unique visitors. Further, the NKFM created its own National Diabetes Month QR code that directed people to their National Diabetes Month page (i.e., a barcode that people can scan with their smartphones for quick access to a website; see the NKFM’s QR code to the right). The NKFM adapted NDEP’s materials to include the QR code and distributed them at events throughout November.

Lessons Learned

The NKFM shares the following tips to help NDEP partners learn from their National Diabetes Month campaign efforts:

  • It may be easier to get content placed in online media outlets versus print publications. Television is also an opportunity for greater outreach.
  • Social media messages that include an image receive more engagement than messages that only include text.
  • Use your partner networks to help amplify promotions and expand your audience reach.

For more information about the National Kidney Foundation of Michigan’s activities, contact Lindsay White, Communications Coordinator, at lwhite@nkfm.org, or visit www.nkfm.org. To learn how you can get involved with NDEP’s National Diabetes Month 2013 campaign, visit www.YourDiabetesInfo.org/DiabetesMonth2013.


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National Diabetes Month 2013: Diabetes is a Family Affair

In observance of National Diabetes Month 2013, the National Diabetes Education Program (NDEP) and its partners want you to know that Diabetes is a Family Affair.

Diabetes is a challenging disease that affects the entire family in many ways. For people living with diabetes and their loved ones, family support is very important when it comes to managing diabetes and preventing serious health problems such as heart disease, stroke, blindness, kidney disease, and nerve damage that can lead to amputation. It’s also important to know that having a family history of diabetes – such as a mother, father, brother, or sister with diabetes – increases a person’s risk for developing type 2 diabetes.

This November, NDEP and its partners are working with individuals, families and communities to take action and encourage simple, but important lifestyle changes to improve their health – particularly if they have diabetes or are at risk for the disease. Visit www.YourDiabetesInfo.org/DiabetesMonth2013 to find NDEP resources to make healthy changes as a family, as well as promotional tools you can use to promote National Diabetes Month in your community.


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September Partner Spotlight

The Kentucky Diabetes Network, Inc. Uses NDEP Promotional Tools to Create and Implement Outreach Activities on Their Website

Background

The Kentucky Diabetes Network, Inc. in the NDEP Partner Spotlight. Image #1.Formed in 1999 as a non-profit organization, the Kentucky Diabetes Network, Inc. (KDN) is a volunteer network of public and private entities and individuals dedicated to improving the treatment and outcomes of Kentuckians with diabetes, promoting early diagnosis, and ultimately preventing the onset of diabetes among those at risk. KDN advocates for the prevention, care, control, and cure of diabetes; educates both patients and professionals; prevents diabetes at the primary level; and works to increase diabetes awareness to lower diabetes rates and related complications throughout Kentucky.

The Kentucky Diabetes Network, Inc. in the NDEP Partner Spotlight. Image #2. Outreach and Promotions

KDN regularly takes advantage of available NDEP promotional tools and messages to implement outreach activities on the Network’s website throughout the year. For example, in time for the back-to-school season in August, KDN updated its homepage to promote NDEP’s Helping the Student with Diabetes Succeed: A Guide for School Personnel (School Guide) resource and NDEP’s new “Diabetes Resources for Schools and Youth” page to encourage a safe learning environment for children and adolescents with diabetes. By using NDEP’s School Guide web button and copy-right free messaging, KDN was able to easily update the website in a timely manner.

The Kentucky Diabetes Network, Inc. in the NDEP Partner Spotlight. Image #3.Additionally, to promote the launch of NDEP’s new Practice Transformation for Physicians and Health Care Teams online tool, KDN added the Practice Transformation web button to its “Resources for Health Care Professionals” landing page. The page features resources than can be used in multiple sectors of the health field including clinical settings, workplaces/businesses, and schools, and includes links to other NDEP offerings The Kentucky Diabetes Network, Inc. in the NDEP Partner Spotlight. Image #4.such as NDEP’s Diabetes At Work and Transitions from Pediatric to Adult Care online resources.

Further, on an ongoing basis, KDN cleverly makes use of NDEP’s various Diabetes HealthSense “Make a plan to live well” images to promote healthy lifestyle tips on their homepage. KDN uses these images as part of an eye-catching rotating box, which provides visitors with easy access to NDEP’s Make a Plan tool and encourages them set goals and make small changes to live healthier lives.

For more information about Kentucky Diabetes Network, Inc., visit http://www.kentuckydiabetes.net/ or contact Jared Zirkle, Member at Large for the KDN Board of Directors and Chair Person for the KDN Website Committee, at jared.zirkle@sanofi.com.


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