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What is NDEP Promoting this Quarter?

Check out NDEP’s “What is NDEP Promoting this Quarter?” web resource, which has been recently updated with NDEP’s promotions activities for January through March, 2014.

This resource is designed to help support partners in their promotions efforts and serves as a place for partners to quickly and easily see what NDEP is promoting each quarter. You can also find promotional tools and resources you can use in your diabetes outreach efforts.

Click here to get involved!


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January Partner Spotlight

The Diabetes Community Action Coalition of Fulton County Uses NDEP Resources to Create & Host a “Take One Step to Stop Diabetes” Workshop

The Diabetes Community Action Coalition of Fulton County Background

The Diabetes Community Action Coalition (DCAC) of Fulton County was formed in March 2011 to increase the health, wellness, and function of Fulton County, Georgia residents at risk for, or affected by, diabetes. With over 90 local partner organizations, opportunities to educate and empower community members, health care providers, and employees of Fulton County are endless. In addition to promoting wellness through prevention, DCAC ‘s community outreach includes increasing access to health care for the low-income and uninsured, most recently by providing enrollment assistance in the Health Insurance Marketplace.

Outreach and Promotions

DCAC collaborated with a community partner, the Ruby A. Neeson Diabetes Awareness Foundation, Inc., to create and host a “Take One Step to Stop Diabetes” workshop in recognition of World Diabetes Day. The workshop targeted people at risk for type 2 diabetes, especially vulnerable populations, and took place at a local library.

The Diabetes Community Action Coalition of Fulton CountyDCAC used NDEP’s Choose More than 50 Ways to Prevent Type 2 Diabetes tip sheet as a guide for designing the workshop. For example, the workshop focused on three key messages highlighted in the tip sheet: “Take Care of Your Mind, Body, and Soul,” “Make Healthy Food Choices,” and “Move More Each Day.” All attendees received a free copy of the tip sheet.

The workshop began with an overview of diabetes, diabetes risk factors, and steps people can take to prevent or delay type 2 diabetes. Next, using the “Take Care of Your Mind, Body, and Soul,” message, DCAC partner and Nurse Diabetes Educator, Aliyah Barry, led attendees through a guided meditation, emphasizing the role stress, anxiety, and depression can play when it comes to good health. The next topic, “Make Healthy Food Choices,” focused on helping people better understand portion control and provided simple tips for healthy eating from NDEP, like “Drink water instead of sugary drinks” and “Keep a healthy snack with you, such as fresh fruit, a handful of nuts, and whole grain crackers.” Finally, DCAC used NDEP’s “Move More Each Day” message to promote the importance of increasing physical activity and tips from NDEP to get started. For example, the workshop’s final topic focused on NDEP’s “Dance it away, Faye” tip, and featured the story of a Native American woman who regained her health by dancing to Zumba. The workshop concluded with a free Zumba class led by a guest Zumba instructor.

Workshop attendees were also introduced to a variety of other helpful resources, such as NDEP’s Small Steps. Big Rewards. Your GAME PLAN to Prevent Type 2 Diabetes toolkit, NDEP’s Road to Health Toolkit, in addition to type 2 diabetes prevention books and Zumba DVDs available through the public library. Additionally, a Health Insurance Marketplace Certified Application Counselor was invited to the workshop to provide assistance to library patrons and workshop participants wanting to enroll in health insurance.

“We were thrilled that we could build an entire workshop around NDEP’s diabetes prevention messages and resources. This was DCAC’s first event focused entirely on type 2 diabetes prevention – we engaged people at risk for diabetes, and even formed some new partnerships along the way,” said Vicki Karnes, RN, MA, Diabetes Educator, Co-Chair of DCAC. For more information about DCAC’s activities, contact Ms. Karnes at vkarnes54@comcast.net.


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December Partner Spotlight

The Academy of Nutrition & Dietetics’ Diabetes Care & Education Group Collaborates with NDEP to Offer & Promote Diabetes Webinars

The Academy of Nutrition & Dietetics’ Diabetes Care & Education Group Background

The Diabetes Care and Education Group (DCE), a practice group of the Academy of Nutrition and Dietetics, works to empower DCE members to be leaders in nutrition and diabetes education, management, and prevention. As leaders in the health care community, DCE members make positive contributions for people with diabetes and their families, the DCE membership, healthcare providers, other professional organizations and industry partners.

Outreach and Promotions

The Academy and DCE practice group are long-time partners of the National Diabetes Education Program (NDEP) and support the NDEP through a variety of leadership, strategic planning, and promotions activities. For example, DCE regularly promotes NDEP’s Quarterly Webinar Series to more than 2,000 members via their electronic mailing lists. Many of DCE’s members and NDEP partners are health care The Academy of Nutrition & Dietetics’ Diabetes Care & Education Group professionals who seek out continuing education opportunities to stay abreast of the latest advances in diabetes care and prevention. Similar to NDEP, DCE offers frequent educational webinars to its members.

Last Fall, DCE invited NDEP’s partnership network to attend its webinar, “Exercising on Insulin – Staying in Balance,” featuring exercise physiologist Sheri Colberg, PhD, FACSM. DCE waived the registration fee for NDEP partners and offered continuing education units. The Academy of Nutrition & Dietetics’ Diabetes Care & Education Group This partnership activity helped DCE reach a broader audience and allowed NDEP partners to participate in and earn credits for a webinar that they may not normally have access to. NDEP and DCE plan to continue to work together to host or cross-promote webinar opportunities related to diabetes prevention and management.

Additionally, DCE promotes NDEP’s diabetes patient education materials – such as NDEP’s Your Game Plan to Prevent Type 2 Diabetes and 4 Steps to Manage Diabetes for Lifeon their website on an ongoing basis. The materials are co-branded with NDEP’s and DCE’s logos. Since NDEP’s materials are credible, pretested with target audiences, and easy-to-read, DCE can rely on using and promoting NDEP’s resources instead of creating their own.

For more information about DCE’s activities, please contact Ann Constance, MA, RD, CDE, FAADE, at constancea@upcap.org or visit www.DCE.org. To learn more about NDEP’s Quarterly Webinar Series, visit http://ndep.nih.gov/resources/webinars/.


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November Partner Spotlight

The KIPDA Rural Diabetes Coalition Uses NDEP Tools to Support National Diabetes Month and Other Diabetes Outreach Activities

KIPDA Rural Diabetes Coalition Background

The KIPDA Rural Diabetes Coalition (KRDC) is a group working to improve the health of people with type 2 diabetes in Bullitt, Shelby, and Henry Counties in Kentucky. The Coalition includes concerned citizens, health care professionals, organizations, and other community groups who are building a healthier environment for people with diabetes. KRDC’s goal is to improve access to good medical care, affordable healthy foods, and safe exercise opportunities, as well as increasing personal and public awareness about healthy behaviors. KRDC is funded by a grant from the Centers for Disease Control and Prevention (CDC). Through this grant and with support from community partners, KRDC has classes, events, and resources to share with local communities.

KIPDA Rural Diabetes CoalitionOutreach and Promotions

KRDC regularly uses tools from the National Diabetes Education Program (NDEP) in a variety of outreach activities reaching people living with type 2 diabetes and their supporters. For example, in observance of National Diabetes Month in November, KRDC is joining NDEP to promote NDEP’s theme, “Diabetes is a Family Affair.” The Coalition is using NDEP’s campaign resources to raise awareness of National Diabetes Month and to host Diabetes Educational Days during November. The Diabetes Educational Days will feature day-long sessions designed for people with diabetes, family members of people with diabetes, business partners, faith leaders, and others. The sessions will cover topics such as “Living with Diabetes,” “Diabetes and Family,” and “Diabetes and the Community.” KRDC is using NDEP’s campaign messages and imagery to promote the sessions through the KRDC website, flyers, newsletters, and Facebook.

KRDC also uses NDEP resources to support key Coalition activities throughout the year. For example, NDEP resources are incorporated into the Coalition’s monthly meetings, which bring partners and community members together to discuss how to improve health in local communities. During each meeting, KRDC distributes and discusses NDEP’s diabetes articles and provides attendees with free diabetes publications from NDEP. Additionally, the Coalition hosts continuing education events for its partners with CMEs provided at no cost. For example, KRDC recently held an event featuring NDEP’s new “Practice Transformation for Physicians and Health Care Teams” resource. KRDC also prepares “diabetes packets” for health care professionals to give their patients with diabetes. The packets include materials such as NDEP’s 4 Steps to Manage Your Diabetes for Life and The Power To Control Diabetes Is in Your Hands booklets, as well as other downloadable resources from NDEP’s website, such as Five Facts about Diabetes, that are cobranded with the KRDC and NDEP logos.

Lessons Learned

By using NDEP’s credible, easy-to-read publications and turn-key promotional resources, KRDC does not have to “recreate the wheel,” allowing them to promote diabetes messages more effectively and reach a larger audience.

For more information about the KRDC’s activities, contact Teresa McGeeney at teresa.mcgeeney@ky.gov or visit www.krdcoalition.com. To learn how you can get involved with NDEP’s National Diabetes Month 2013 campaign, visit www.YourDiabetesInfo.org/DiabetesMonth2013.


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October Partner Spotlight

The National Kidney Foundation of Michigan Uses NDEP’s National Diabetes Month Campaign Materials to Support State-wide Outreach Activities

The National Kidney Foundation of Michigan Uses NDEP’s National Diabetes Month Campaign Materials to Support State-wide Outreach Activities. Image #1. Background

For over a decade, reducing health disparities has been a focus of the National Kidney Foundation of Michigan (NKFM), bringing together key strengths and expertise to address the formidable challenges implementing innovative community-based interventions. The NKFM has received a grant from the Centers for Disease Control to help tackle diabetes disparities. The mission of NKFM is to prevent kidney disease and improve the quality of life for those living with it. The NKFM is widely known for providing more programs and services to more people than any other region or state.

Outreach and Promotions

In November 2012, the NKFM used NDEP’s theme, diabetes materials, and online partner promotional toolkit to promote National Diabetes Month. The NKFM’s first step was to create a National Diabetes Month media plan, which included traditional media tactics as well as outreach through social media, the NKFM website, and community events. The campaign targeted Michigan residents with a focus on the communities of Inkster, Northwest Detroit, and Flint, as well as African American adults living with diabetes.

Using NDEP’s template press release and feature article, the NKFM created and distributed content in recognition of National Diabetes Month in six online and print publications based in Michigan. Additionally, the NKFM used NDEP’s National Diabetes Month messages to develop public service announcements that were used by five radio stations.

The National Kidney Foundation of Michigan Uses NDEP’s National Diabetes Month Campaign Materials to Support State-wide Outreach Activities. Image #2.The NKFM also used NDEP’s campaign offerings to promote National Diabetes Month on Facebook and Twitter. For example, the NKFM uploaded NDEP’s National Diabetes Month Facebook cover photos to their Facebook page during November. They also regularly posted diabetes messages to Twitter and participated in NDEP’s diabetes conversations by using the hashtag #diabetesmonth. The NKFM’s successes around National Diabetes Month led to the expansion of social media activities later in the year, including creation of an infographic using NDEP content, as well as use of Instagram and Pinterest.

Other activities included promotion of National Diabetes Month through their organization’s website – the NKFM The National Kidney Foundation of Michigan Uses NDEP’s National Diabetes Month Campaign Materials to Support State-wide Outreach Activities. Image #3. created a National Diabetes Month landing page that prominently displayed NDEP’s campaign resources and a link to NDEP’s website, which received nearly 1,500 unique visitors. Further, the NKFM created its own National Diabetes Month QR code that directed people to their National Diabetes Month page (i.e., a barcode that people can scan with their smartphones for quick access to a website; see the NKFM’s QR code to the right). The NKFM adapted NDEP’s materials to include the QR code and distributed them at events throughout November.

Lessons Learned

The NKFM shares the following tips to help NDEP partners learn from their National Diabetes Month campaign efforts:

  • It may be easier to get content placed in online media outlets versus print publications. Television is also an opportunity for greater outreach.
  • Social media messages that include an image receive more engagement than messages that only include text.
  • Use your partner networks to help amplify promotions and expand your audience reach.

For more information about the National Kidney Foundation of Michigan’s activities, contact Lindsay White, Communications Coordinator, at lwhite@nkfm.org, or visit www.nkfm.org. To learn how you can get involved with NDEP’s National Diabetes Month 2013 campaign, visit www.YourDiabetesInfo.org/DiabetesMonth2013.


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