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Archive for 'Promotions'
Jul 06, 2012
To help support and guide partners in their promotional efforts, the NDEP has transformed its “Promotions At-A-Glance” PDF document into a “What is NDEP Promoting This Quarter?” webpage located in the Resources section of the NDEP website.
This new page serves as a place for partners to quickly and easily see what NDEP is promoting each quarter and find NDEP offerings to support those quarterly promotional activities.
This quarter, NDEP will be promoting the theme “Engaging youth to prevent and manage their diabetes” to reach young adults with and at risk for diabetes (and their families) with important information about managing their diabetes or lowering their risk.
Explore the new page and begin finding resources that you can use to support the third quarter theme.
Mar 25, 2011The Massachusetts Diabetes Education Program Partners with NDEP to Emphasize the Importance of PPOD Professionals in Diabetes Care
The Massachusetts Diabetes Education Program (MDEP) Coalition is a statewide coalition based on the National Diabetes Education Program (NDEP) model. This unique MDEP Coalition has a working group of member health providers that is developing a communications program aimed at educating the public and its members regarding the important role that the coalition’s providers play in diabetes management, education, and prevention.
Coalition member pharmacist, podiatrist, optometrist, and dental care (PPOD) professionals are often a primary point of care for people with type 2 diabetes. Working with primary care providers, these professionals play an important role in ensuring that diabetes care is continuous and patient-centered. PPOD professionals educate people with diabetes about the disease, encourage them to practice self-management, provide appropriate treatment, and refer those who require the care of other health professionals.
The goals of the MDEP Coalition are to:
- Reinforce consistent diabetes prevention and management messages to patients
- Promote a team approach to comprehensive diabetes care
- Encourage collaboration among PPOD care providers to provide enhanced patient care and increase referrals to one another
- Promote diabetes prevention and provide diabetes management education to the public.
The core message of the MDEP is, “If you have diabetes, it’s important to know your blood sugar level, blood pressure, and cholesterol, and to review your medications with your pharmacist each year. It’s also important to bring all your medicines and visit your optometrist and podiatrist at least once a year and your dentist every six months to avoid serious, diabetes-related health problems such as blindness, foot amputations, drug interactions, and heart disease.”
Promotion and Outreach
The MDEP has conducted three education programs, including Yankee Dental Congress 2010 and 2011 and the American Podiatric Medical Association’s Region One conference. More than 650 Massachusetts PPOD providers have seen the PPOD panel presentation, and all materials developed were based on NDEP’s Working Together to Manage Diabetes: A Guide for Pharmacists, Podiatrists, Optometrists, and Dental Professionals, 2007. From late January to late February 2011, the MDEP ran a pilot media campaign that consisted of print, online, and radio public service announcements (PSAs) developed to reach African American and Hispanic/Latino communities. The timing of the campaign coincided with the Yankee Dental Congress MDEP panel presentation and breakout session. The PSAs urged people with diabetes to know their blood glucose, blood pressure, and cholesterol levels and to visit their PPOD medical management team at least annually and twice a year for dentists. Specifically, the PSAs were featured:
- In print publications such as El Planeta, Bay State Banner, and World Journal
- On radio stations such as WORC 1310 AM, WLLH 1400 AM, WACM 1490 AM, and WJFD 97.3 FM
- On local TV channels 4, 5, 6 and 7 and Telemundo
The MDEP also has developed a bilingual website, www.mdepcoalition.org, which is available in English and Spanish and links to the NDEP website. Lastly, the MDEP has developed an informational video featuring various PPOD professionals providing tips to help people with diabetes learn how to lower their risk for serious, diabetes-related health problems.
“It is paramount that the leadership of organizations be on board with the message. Without the leadership support of the Massachusetts Pharmacists Association, Massachusetts Podiatric Medical Society, Massachusetts Society of Optometrists, and Massachusetts Dental Society committing staff time and money, this coalition would not have been possible. The staff of the organizations were key in this program’s success. We had a great team of talented professionals with which to work, said Lee Ball O.D., F.A.A.O., an NDEP volunteer.
For more information about this program, contact Dr. Ball at firstname.lastname@example.org or (978) 646-9093.
AADE Webinar Highlights NDEP’s School Guide
In March, the American Association of Diabetes Educators (AADE) coordinated a webinar entitled, “Kids and Diabetes: An Assessment of Needs and Resources.” Moderated by Francine Kaufman, M.D., past NDEP chair, the webinar covered:
- What kids and families need to manage diabetes and the resources available to them
- The neuropsychological effect of type 1 and type 2 diabetes on children
- The insulin pump and its role in the child's life
- How kids can manage diabetes at school
As part of the discussion, Dr. Kaufman referenced NDEP’s recently updated Helping the Student with Diabetes Succeed: A Guide for School Personnel as a resource for parents, students, and school personnel. To view upcoming 2011 AADE webinars, click here. To view or download the NDEP School Guide or promotional toolkit, click here.
Mar 23, 2011
In recognition of Diabetes Alert Day, observed March 22, Griffin Rodgers, M.D., M.A.C.P., Director, National Institute of Diabetes and Digestive and Kidney Diseases, participated in an NIH Radio interview to discuss the importance of knowing one’s risk for diabetes and directed listeners to NDEP’s Diabetes Risk Test. Listen to the interview.
Mar 23, 2011
En reconocimiento del Día de Alerta de la Diabetes, Saul Malozowski, M.D., Ph.D., M.B.A, consejero mayor de Fisiología Endócrina de la División de la Diabetes, Enfermedades Endócrinas y Metabólicas, Instituto Nacional de la Diabetes y las Enfermedades Digestivas y del Riñón en los Institutos Nacionales de la Salud, participó en un segmento de radio. El Día de Alerta de la Diabetes, que se celebra este año el 22 de marzo, es un llamado de un día para informar al público de la seriedad de la diabetes. En el segmento de radio, el Dr. Malozowski subrayó la importancia de saber su riesgo de desarrollar la diabetes y solicitó al público tomar la Prueba de Riesgo de la Diabetes para aprender más sobre su riesgo. Además, discutió los factores que aumentan la probabilidad de desarrollar diabetes y los pasos que se puede tomar para retrasar o prevenir la enfermedad.
El NDEP ofrece recursos gratis para ayudar a la gente a aprender sobre su riesgo de padecer la diabetes. Unos ejemplos son:
Mi Plan de Acción para Prevenir la Diabetes Tipo 2 – Este paquete que contiene tres folletos ayuda a las personas a evaluar su riesgo de desarrollar diabetes. También ofrece información sobre cómo implementar un programa para prevenir o retrasar esta enfermedad. Incluye un folleto sobre la prevención de la diabetes, un registro de actividades y un contador de grasas y calorías (el contador de grasa y calorías está disponible solamente por correo y en inglés).
Nunca es muy temprano para prevenir la diabetes. Pequeños pasos de por vida para una familia sana. – Esta hoja de consejos ofrece información para ayudar a las mujeres con un historial de la diabetes gestacional (DMG) prevenir o retardar la diabetes tipo 2, y además ayudar a sus hijos a reducir el riesgo de esta enfermedad.
Ver o descargar más publicaciones de NDEP.
Nov 01, 2010
In recognition of the global burden of diabetes, NDEP is supporting World Diabetes Day, which is Sunday, November 14, by turning its website and Twitter page blue November 12-19. You can join us and show your support by turning your Twitter page blue, too, and letting others know why you’ve done this by sharing the following message on Twitter:
My Twitter page is blue for World Diabetes Day! Show your support by turning your page blue, too! Learn how: http://bit.ly/9N1Jht #wdd
How to turn your Twitter page blue:
- Log in to your Twitter account
- Click on the “Settings” button at the top right of the page, then click on the “Design” tab
- Scroll down past Twitter’s themes, click the “Change background image” box, and then select “Don’t use a background image”
- Click on the “Change design colors” box
- Click on the “background” color box and type “1199de” into the text box
- Click done and then save changes
- Return to your Twitter page by clicking on the Twitter logo at the top left-hand side of the screen
- Share the message above with your followers to help NDEP raise awareness of diabetes.