Spotlight on NDEP’s Older Adult Work Group
Jul 09, 2010
The Older Adult & Diabetes in Children & Adolescent’s Work Groups Partner to Develop Feature Article
Leadership from NDEP’s Older Adult and Diabetes in Children and Adolescent’s Work Groups collaborated to develop a feature article to emphasize the need to engage all generations in regular physical activity to help lower the risk for type 2 diabetes. The article, “Activity Counts–For All Ages!” provides simple, practical tips on how grandparents can play a key role in helping the children and teens in their lives lower their risk for type 2 diabetes, especially if diabetes runs in their family. This article has been featured in community publications such as Memorial Examiner, Smoky Mountain Sentinel, Daytona Communicator, Cleveland Communicator, Columbus Communicator, and the Cincinnati Communicator for a total of 154,000 media impressions.
Partners can continue to promote this article within their organizations and/or communities. Here are a few ideas:
- Feature the article in your organization’s member publications. Does your organization have a listserv, e-newsletter, or other member or partner publication? Find out who the contact person is for these outlets and ask them to consider featuring the article in an upcoming issue. Remember that the article is copyright free, so customize it by adding your organization’s logo and contact information.
- Contact your webmaster and ask if the article can be posted on your website.
- Use social media to post, tweet, and share links to the article on your organization’s Facebook and/or Twitter pages.
- Find out which local media outlets reach older adults, parents, and guardians in your community. Determine the most appropriate contact person and their preferred method of contact.
- Send the media contact person the article, noting the importance of the message and your organization’s support of the article. Explain the type of information provided in the article, and provide them with your contact information. Call the contact person to confirm they’ve received the article. Follow-up calls can make a difference in whether or not the article is published.
- If a reporter or editor has specific questions that you do not feel comfortable answering, direct them to speak with a diabetes educator or other health care professional. Your state Diabetes Prevention and Control Program can be a good resource. Be concise, accurate, and honest with what you can and cannot answer. Most importantly, be professional, friendly, and creative.
- If possible, tie the article to information that is current, accurate, and includes audience appeal. Use statistics about diabetes prevalence in your area to get the attention of your local media. Watch for national or local events related to diabetes and highlight a local angle. Find a local older adult (or parent/guardian) and teen/grandchild that would be willing to speak about some of the tips suggested in the article and ask them to participate in an interview.
The Older Adult Work Group and ICAA Partner to Develop Journal Article
NDEP’s Older Adult Work Group leadership and the International Council on Active Aging (ICAA) recently developed an article for the organization’s May/June 2010 issue of the Journal on Active Aging. Work Group chair Linda Haas, Ph.C., R.N., C.D.E., and vice chair Sandra Burke, Ph.D., R.N., A.N.P., C.D.E., co-authored the article entitled, “Diabetes Prevention 101: Small and Simple Changes Prevent Type 2 Diabetes,” which provides an overview of diabetes and how to prevent the disease. NDEP’s resources for diabetes prevention in older adults are referenced throughout the article as tools to help make and sustain lifestyle changes.
In addition, ICAA has also created a “National Diabetes Education Program Information Center” on their website. The webpage includes information for people with diabetes, those at risk, and organizations that work with older adults. Each section includes links to relevant NDEP resources.
For more information about these promotions, contact Linda Haas at email@example.com.