CDC - Centers for Disease Control and Prevention  NIDDK - National Institute of Diabetes and Digestive and Kidney Diseases

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June Partner Spotlight

2011 Frankie Awards

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CDC’s annual Division of Diabetes Translation (DDT) Frankie Awards, named in honor of Frank Vinicor, M.D., former director of CDC’s DDT and a founder of NDEP, recognize exemplary promotion and use of NDEP materials and messages in the past calendar year (2010). Awardees were honored during a ceremony on April 11 as part of the DDT meeting in Minneapolis, Minn. The Frankies are competitively judged and awarded in five categories: Use of Media to Promote NDEP, Implementation of an NDEP Program or Activity in the Community, Promotion of NDEP Resources to Address Disparities, Collaborative Partnership Using NDEP Resources, and the Frank Vinicor Award of Excellence.


Award Winners

Kentucky Diabetes Prevention and Control Program
“Know the ABCs of Diabetes”
Use of Media to Promote NDEP – Use of traditional and nontraditional, broadcast, print, electronic, social, or other media to promote diabetes prevention and/or control using NDEP resources

The purpose of this activity was to raise awareness of the ABCs of diabetes (as measured by A1C, blood pressure, and cholesterol) and the importance of managing them for people with diabetes. The target audience was people with diabetes, with emphasis on the high-risk Appalachian and African-American populations. Raising awareness of the ABCs of diabetes through multiple channels encouraged those with diabetes to learn what their ABCs are and to make the necessary behavior changes (i.e., diet/physical activity modifications) to manage their diabetes and reduce the risks for diabetes complications. The Kentucky Diabetes Prevention and Control Program (KDPCP) and partners conducted a variety of activities to promote NDEP’s diabetes control (ABC) campaign messages and materials. Many media venues were used throughout the state including: billboards, television and radio programs, marquee/wall boards, newsletter and newspaper articles, material distribution, and websites. NDEP feature articles were distributed monthly by the KDPCP and Kentucky Diabetes Network Patient Education Work Group to all partners to be placed in local newsletters, newspapers, and magazines. Many NDEP materials, such as 4 Steps to Control Your Diabetes. For Life.; If You Have Diabetes, Know Your Blood Sugar Numbers; Tips to Help You Stay Healthy and Take Care of Your Heart. Manage Your Diabetes., were distributed at health fairs and through displays, and diabetes classes. In addition, NDEP’s Know Your Diabetes ABCs Just Like You Know Your Other Numbers and You Don’t Need to Be a Superhero to Manage Your Diabetes. You Need to Control Your ABCs. messages were used on billboards. Also, “Managing diabetes is not easy, but it’s worth it to prevent or delay complications!” and other ABCs of diabetes messages were placed on payroll stubs or used as payroll stuffers. Several television and radio programs on the importance of knowing one’s ABCs and managing them were presented by diabetes staff from local health departments across the state. Many were broadcast in conjunction with and promoted local community diabetes activities. The KDPCP and partners report activities through the web-based CATALYST Diabetes. As of December 31, 2010, total exposure to diabetes control messages was reported as 27,809,604.

Utah Diabetes Prevention and Control Program, Alliance Community Services, National Tongan American Society, Utah Nutrition Council, Tooele County Local Health Department, and Utah County Local Health Department
“Go Local with NDEP!”
Implementation of an NDEP Program or Activity in the Community – Use of NDEP resources to provide heath education one-on-one or in a group, such as in a health care, worksite, school, faith-based, or other community setting

The purpose of this activity was to market NDEP materials and conduct activities using NDEP resources, while allowing community leaders to use their creativity. The Utah Diabetes Prevention and Control Program (DPCP) subscribes to the idea that messages heard from someone who is an actual member of the community will have a greater impact than messages that come from agencies that are less connected to the community. The target audiences included Hispanic/Latino, Pacific Islander, and American Indian communities; uninsured residents; and Utah county residents. This multi-community project was developed to encourage healthier lifestyles and self-management behaviors for people with and at risk for diabetes. The Utah DPCP funded the Utah county and Tooele county local health departments to develop diabetes coalitions and pilot test NDEP campaigns. The coalitions were comprised of diabetes professionals, community leaders, and people with diabetes. The coalitions were charged with adapting and disseminating NDEP messages and materials that suited the characteristics of their unique populations. To further encourage diabetes awareness through the use of NDEP materials, the Utah DPCP solicited applications from community organizations that worked with at risk Utahans. The Utah DPCP encouraged creativity and provided seed funding to assist successful applicants in their efforts. Each organization carefully tracks the number and types of NDEP materials distributed, and the estimated number of people reached. The Utah DPCP will publish the adapted NDEP materials on its website and announce their availability through its listserv. To date, this campaign has reached approximately 9,390 individuals directly. Among those, about 1,215 were diabetes professionals or community leaders who work with racial/ethnic minorities or other underserved populations at risk for diabetes. Therefore, the indirect reach is much greater.

Nevada Diabetes Prevention and Control Program
“Road to a Healthier You” in English and Spanish
Promotion of NDEP Resources to Address DisparitiesUse of NDEP resources to address populations disproportionately burdened by diabetes (e.g., racial/ethnic minorities, people of low socioeconomic status, rural populations, women, and people in some regions of the country)

The purpose of this activity was to decrease the risk of developing diabetes and its complications in the Hispanic/Latino population through a six-week, community-based diabetes education program. The program was developed to empower self-management, increase physical activity, and promote healthy weight and appropriate preventive medical care. The focus was to create an environmental change in Hispanic/Latino communities in Nevada. Clark County, located in Las Vegas, is the lead program with expansion to northern and rural Nevada. A six-week diabetes self-management and prevention course using NDEP’s Road to Health Toolkit in English and Spanish and the U.S. Conversation Maps, also available in English and Spanish, was developed. Evaluation is being conducted at pre- and post-course and three-month and six-month intervals to determine changes in self-efficacy and health behavior change.

California Diabetes Program
World Diabetes Day California State Capitol lighting event
Collaborative Partnership Using NDEP Resources – Partnership between work groups, non-profit, private, and/or government organizations to disseminate materials or implement public health initiatives using NDEP resources

This activity was a diabetes prevention and control public awareness and education event. The target audiences were people with and at risk for diabetes, health care decision makers, policy makers, and the media. This activity addressed risk reduction for diabetes and diabetes complications through healthy eating and physical activity. As a part of the World Diabetes Day campaign, the collaboration of partners recognized the need for diabetes awareness and education within the state of California. Information provided by the California Diabetes Program helped assess the need to plan and implement the event, and the World Diabetes Day campaign guided the collaboration to develop the event activities. NDEP messages, curricula, and materials helped to structure the event’s promotional materials, resources and public relations information. Through a partnership of the American Diabetes Association’s regional office in Sacramento, the California Diabetes Program, Juvenile Diabetes Research Foundation International, Sutter Health Foundation, private industry, and several Sacramento community-based organizations, public awareness outreach was planned and implemented. For instance, these organizations developed and obtained a state Governor’s Proclamation for diabetes awareness and hosted an event on the steps of the capitol. The event included more than 300 attendees, health fair exhibits, healthy food sampling, Jazzercise, soul line dancing, and inspiring speakers. This event was the perfect opportunity to feature NDEP’s messages, materials, and information, including the Power to Prevent: A Family Lifestyle Approach to Diabetes Prevention curriculum, the Power to Control Diabetes Is in Your Hands brochure, Small Steps, Big Rewards. Prevent Type 2 Diabetes and Control Your Diabetes. For Life. campaign materials, It’s Not Too Late to Prevent Diabetes, More Than 50 Ways to Prevent Diabetes, Prevengamos la diabetes tipo 2. Paso a paso, and the Tips for Kids and Tips for Teens tip sheet series. More than 300 people attended the event. In addition, the event was featured on the evening news of six local news stations. The Governor’s Proclamation was featured on the state of California’s website and the event was promoted through the World Diabetes Day and California Diabetes Program’s websites.

Utah Diabetes Prevention and Control Program, Alliance Community Services, National Tongan American Society, Utah Nutrition Council, Tooele County Local Health Department, and Utah County Local Health Department
“Go Local with NDEP!”
Frank Vinicor Award of Excellence - This is the highest award given by NDEP and is for exemplary use or adaptation of NDEP resources in a comprehensive, multifaceted initiative to address behavior change

For program details, see “Implementation of an NDEP Program or Activity in the Community” description above.


Honorable Mentions

Honorable Mention ribbon

Use of Media to Promote NDEP:

  • Diabetes and Pre-Diabetes Media Campaigns
    U.S. Virgin Islands Diabetes Prevention and Control Program
  • Reaching People Where They Are… For Good Health
    Alabama Diabetes Prevention and Control Program
    Debra Griffin, LaMont Pack, Sally Palmer, Karl Bryant, Kathy Blaze , Pam Craig, Demetra Peoples, Representative Mary Sue McClerkin, Mayor Omar Neal, Lillie Hall, Benjamin Moreira, Carolyn Bern, Arrol Sheehan, Takenya Taylor, Farmers Convention staff, Alabama Department of Environmental Management staff, Montgomery Therapeutic Center staff, and Maxwell Air Force Base

Implementation of an NDEP Program or Activity in the Community:

  • Taking Ownership of Your Diabetes
    University of Kentucky
    Margaret E. Cook-Newell, Ph.D., R.D., L.D., C.D.E.; Hazel Forsythe, Ph.D., R.D., L.D., C.F.C.S.; Irene Hong-McAtee, M.D., M.C.R.; Laura Hieronymus, M.S. Ed., A.P.R.N., B.C.-A.D.M., C.D.E.; Stephen D. Perry, M.S., R.D., L.D.; Pam Sigler, M.S.; Lynn Blankenship, M.S.; Cheryl Case, M.S.; Ann Hollon; Theresa Scott, M.S.; Tamara Thomas M.S.; and Adrienne Glodt

Promotion of NDEP Resources to Address Disparities:

  • Cenando con Diabetes en Pennsylvania
    Penn State Cooperative Extension
  • Healthy Communities Start with You
    National Kidney Foundation of Michigan
    Jodi Burke, Art Franke, Laurie Gustafson, Ruth Kaleniecki, Kristie King, Wendy Lombard,
    Jerry Yee, M.D., Michigan Department of Community Health, CHASS-REACH Detroit, Henry Ford Health Systems, Arab Community Center for Economic and Social Services, Detroit Area Agency on Aging, Health Alliance Plan, Omnicare Health Plan, Greater Detroit Area Health Council, Detroit Department of Health and Wellness Promotion, Wayne County Department of Public Health, federally-qualified health centers, area primary care providers, hospital and physician associations, senior centers, faith-based and other community groups that refer participants to the programs
  • The Links to Chronic Kidney Disease: Diabetes, High Blood Pressure, and Family History community program
    Wisconsin Diabetes Prevention and Control Program

Collaborative Partnership Using NDEP Resources:

  • La Familia Diabetes Prevention Awareness and Screening Exhibit in St. Paul, Minn.
    Minnesota Diabetes Prevention and Control Program
    Marsha Hughes, HealthEast Diabetes Care System and St. Paul Lion’s Club; Sheryl Grover, Minneapolis-St. Paul YMCA Diabetes Prevention Program; Rita Mays, Minnesota Diabetes Program; and Minnesota Department of Health
  • The Ohio Gestational Diabetes Mellitus (GDM) Collaboration
    Division of Family and Community Health Services, the Office of Healthy Ohio Diabetes Prevention and Control Program, and the State Epidemiology Office
  • The Massachusetts Diabetes Education Program Coalition: Working Together to Manage Diabetes
    Massachusetts Diabetes Education Program

Alabama Department of Public Health Partners with NDEP for Diabetes Campaigns

Alabama Department of Public Health logo

The Alabama Department of Public Health’s Nutrition and Physical Activity Wellness Program promoted its Walk at Work campaign during National Diabetes Awareness Month in November 2010. The campaign was endorsed by the state health officer and supervisors from each of the bureaus and divisions at the health department, located at the RSA Tower in Montgomery, Ala. Throughout the month, during 9:00 a.m. and 2 p.m. breaks, a supervisor was scheduled to walk with employees who were interested in walking during the break. The walks consisted of approximately 800 employees separated into groups of three to five. Employees walked for 15 minutes, at least three times a week. The program provided 900 copies of NDEP’s More Than 50 Ways to Prevent Diabetes tip sheet and 650 copies of NDEP’s It’s Not too Late to Prevent Diabetes tip sheet to participants. These materials were shared with 11 public health area sites in the state of Alabama Worksite Wellness Program.

Through a collaboration with its Social Marketing department, Walmart, and Murphy Gas stations, the Alabama Department of Public Health developed another campaign, Gas Pump Toppers, which raised awareness of the signs and symptoms of diabetes as well as the complications. As part of the campaign, the Alabama Diabetes Program developed and marketed gas pump topper billboards. The ads also were included in the Alabama Pharmacy Association’s APA Journal and the Alabama health newsletter. From September through November 2010, Gas Pump Topper billboards were displayed at 120 gas stations across the state of Alabama, reaching more than 25 million people. During the month of December, Diabetes Program staff was interviewed on WFSA-TV NBC Channel 12 to discuss family health history as an important risk factor for developing diabetes.

Finally, on March 16, 2011, the Diabetes and Cardiovascular Health programs co-sponsored a satellite conference targeting the mental health community with a focus on preventing metabolic syndrome.

For more information about these promotions, contact Debra Griffin at Debra.griffin@adph.state.al.us or (334) 206-2066.


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