February Partner Spotlight
Feb 01, 2012VSP Vision Care Adapts NDEP Resources to Meet the Needs of Eye Care Professionals, Patients, and the Community
With a doctor network of approximately 28,000 eye care professionals and 56 million members, VSP Vision Care (VSP) is in a position to make a significant and far reaching impact on a large number of Americans. As a not for profit company, VSP is committed to giving back to the community and believes in improving health and quality of life of millions of people. Making a positive impact on the diabetes epidemic is a top company priority.
Projects and Promotions
The VSP Eye on Diabetes campaign was designed to increase consumer awareness around the importance of comprehensive eye care in detecting and managing diabetes as well as support VSP network doctors with continuing education in providing this essential care. The campaign was launched in 2010 and has reached eight states throughout the country.
In partnership with the VSP Mobile Eyes Program, the National Diabetes Education Program (NDEP), State Optometric Associations, and local VSP network doctors, nearly 2,900 low-income, uninsured and underinsured people had access to free comprehensive eye exams, eyewear, and diabetes screenings. Of those, nearly 200 people were referred to their primary care physician for additional treatment. VSP also offers optometrists COPE-approved continuing education with two nationally recognized speakers who cover the PPOD disciplines along with other diabetes care guidelines.
VSP printed 4,200 copies of NDEP’s 4 Steps to Control Your Diabetes. For Life. booklet in English and Spanish to distribute at events in Lansing, Michigan; Atlanta, Georgia; and Los Angeles, California. The 4 Steps booklet is also available on the VSP website for doctors to print and give to patients and the organization will be making it available to members and benefit managers in the near future.
Additionally, VSP worked closely with NDEP to develop a single page patient educational flyer that includes an authorization for services for our members who have previously been identified as having diabetes, diabetic retinopathy, hypertension, or high cholesterol. Developed as an easy-to-use, ready-to-print handout, the flyer is a simple way for doctors to provide patients information about their disease and how to get additional materials and resources through NDEP.
In partnership with NDEP, a positive impact has been made on the diabetes epidemic through outreach programs, education, and marketing tools.
To learn more, contact Jessica Hein, Outreach Coordinator, at email@example.com.